| CV Product Overview
Classified Ventures, LLC
Classified Ventures ("CV") is a strategic joint-venture 100% owned and funded by
six large media partners whose objectives are to collectively capitalize
on the revenue growth in the real estate and automotive online advertising
categories. Our strategic partners are Belo Corporation, Gannett Company Inc., The McClatchy Company, Tribune Company and The Washington
Post Company.
To execute on its objectives, CV has three leading online businesses
-- Apartments.com (www.apartments.com), Cars.com (www.cars.com) and HomeGain.com (www.homegain.com). CV also builds real estate related business software products for its partners
through its Homescape division. In addition to the national websites,
Apartments.com and Cars.com also are carried by our partner's local affiliate
network of more than 200 online newspaper and television websites.
Classified Ventures' internet businesses offer consumers comprehensive
listings of products and objective information to help them make informed
decisions. For advertisers, Classified Ventures provides direct marketing
tools and generates a large audience of "in market" consumers.
Classified Ventures, LLC, based in Chicago, is owned by five leading media
companies - Belo Corporation, Gannett Company Inc., The McClatchy
Company, Tribune Company and The Washington Post Company.
Services
Classified Ventures' services offer consumers a complete online solution
of information, including decision-support tools, as well
as comprehensive listings of products for sale in each category.
Cars.com at http://www.cars.com
Cars.com is the link between consumers and dealers throughout the entire
vehicle ownership experience. Cars.com establishes this relationship through
the Cars.com Web site, by leveraging the sales and marketing strength
of its network of 200 local newspapers and television stations, and through
the development of dealer products. Cars.com is a destination for consumers,
providing them with the tools, resources and most pertinent information
available to make all automotive decisions -- including the ability to
not only choose a car, but also choose a local dealer. By providing advertising
and direct marketing solutions for dealers both online and off, Cars.com
enables dealers to reach customers at all stages of the automotive decision
process -- from purchase to maintenance to resale. Cars.com also offers
integrated solutions to automotive OEM's, and advertising and e-commerce
partners interested in accessing automotive consumers through Cars.com's
media platform. Offerings include advertising and sponsorship opportunities,
lead management, and an eCRM platform currently utilized by BMW USA (www.bmwusa.com)
and Subaru of America (www.subaru.com).
(more facts on Cars.com in our "Fact
Sheets" page)
Apartments.com
- at http://www.apartments.com
Apartments.com is distinguished by its highly customizable searches, superior
visual ads, and its facilitation of direct communication between renters
and property managers across the country. In addition to representing
millions of apartments in all 50 states, Apartments.com offers consumers
and advertisers the ability to post their own apartments for rent across
the entire network of more than 200 affiliated newspaper and television
Web sites. Apartments.com users can also access the site's MovingCenter
to research community information, arrange truck and furniture rental,
instantly check their credit report, change their address and more. By
developing comprehensive presentations of apartment communities and distributing
them where renters congregate online, Apartments.com delivers highly qualified,
ready-to-rent prospects to its more than 11,000 trade customers which
increases closure rates and decreases the average cost of leasing an apartment.
(more facts on Apartments.com in our "Fact
Sheets" page)
Homescape.com -
at http://www.homescape.com
Homescape delivers real estate services to a network of over 125 newspapers.
Homescape provides a central location for home buyers and sellers to connect
with real estate service providers and to access listings throughout our
national network of local newspapers. Homescape also provides private-label real estate web technology and
data management solutions for more than 125 U.S. daily newspapers, including
six of the top ten markets. The Homescape platform supports both new construction
and resale real estate listing content, as well as advertising products
customized by local online newspaper Web sites for their customers.
(more facts on Homescape.com in our "Fact
Sheets" page)
HomeGain.com - at http://www.homegain.com
HomeGain helps real estate professionals thrive and grow their businesses by providing a suite of online marketing solutions. At HomeGain we provide consumers with direct access to top-rated real estate professionals, while giving agents and brokers the tools and services to conduct and manage their online marketing. With over 4.5 million unique visitors a month and more than 300 partnerships, including Yahoo!, Google, MSN, AOL, cnnfn, CitySearch, Fox News, and more, HomeGain is the resource for online real estate. Visit www.homegain.com today.
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